Filson | Divers Institute of Technology

An early Spring campaign created for outdoor retailer Filson.

As one of the oldest trades on Earth, the maritime industry is a lasting symbol of man’s–

STRENGTH, INGENUITY, and SPIRIT.

Where water meets steel, the sea constantly tests the limits of the tools we create to navigate and withstand its challenging environment.

FAILURE IS NOT FORGIVEN.

This is the first stage of a two part maritime campaign.

filson_dit_catalog_explode_02
dit_poster_02_1200

Typically, the early Spring catalog includes a poster/calendar. To emphasize the maritime theme for the quarter, a lunar calendar was developed; a useful tool for keeping track of tide cycles.

LONGFORM CAMPAIGN VIDEO:

SHORTFORM CAMPAIGN VIDEO:

CAMPAIGN PHOTO EDITORIAL:

CREDITS

VIDEO: Freeride Entertainment

PHOTO: Travis Gillett, Scott Serfas

UNDERWATER: Ian Seabrook

MY CONTRIBUTION: Concept, producer, location art director, video art director, writer

Kevin Knutson

206.293.1226

Kevin@VeryLoudIdeas.com

Seattle, WA