Filson | Fly Fishing

A late spring campaign created for outdoor retailer Filson.

Avoiding an idealized version of fly fishing, we aimed to capture the moments and situations that make up the less then iconic side of angling. Floating down several river sections, guided by Chuck Ragan, we will focused on the human element of the sport, showcasing a more aggressive use of gear, and a deep drive to hook a fish. This is not Sunday recreating in the reverent beauty of nature. This is enduring elements, tying flies on site, boiling coffee over a fire, and embracing whatever is thrown at you.

UNFAILING GOODS FOR UNFAILING PEOPLE

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LONGFORM CAMPAIGN VIDEO:

CAMPAIGN PHOTO EDITORIAL:

CREDITS

VIDEO: BROTHER (Dan Windsor, Nolan Grose)

PHOTO: Nick Kelley

STYLE: Teo Griscom

MY CONTRIBUTION: Concept, producer, art director

Kevin Knutson

206.293.1226

Kevin@VeryLoudIdeas.com

Seattle, WA