An online campaign created for outdoor retailer Filson.
A series of videos to drive traffic for curated product pages that highlight Filson's signature fabrics:
RUGGED TWILL, TIN CLOTH, and MACKINAW WOOL.
The videos also emphasized Filson's dedication to hand made goods, created in Seattle and other cities in the US.
A NORTHWEST TRADITION FOR 100 YEARS
At the turn of the century, the forests in the Pacific Northwest were filled with prehistoric trees the likes of which explorers had never seen. Men came from all over the world to harvest them. It was a treacherous way to make a living. Between the height, the blades and the dynamite, it’s estimated that one out of every 150 loggers who went into the woods didn’t come out alive. One in 5 were otherwise injured on the job.
C.C. Filson couldn’t do anything about the falls or explosions, but he developed a tightly woven waxed cotton that acted as a barrier between men and brush, limbs, saws and the unrelenting rain. Through the years, his customers started calling the fabric “Tin Cloth,” because it protected them like armor.
The name stuck, and for more than 100 years, Filson has outfitted men and women who work outdoors with Tin Cloth pants, jackets, vests and luggage.
CINEMATOGRAPHY: John Houser
EDIT: Kelly Moore
MY CONTRIBUTION: Concept, producer, art director