Filson | USFS Wildfire

A late summer campaign created for outdoor retailer Filson.

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Representing a shared heritage of outdoor work, Filson and USFS/DOA partnered for a summer campaign featuring the hardworking men and women of Region 6 forest fire suppression and prevention.

Following Smokejumpers, Rappellers, and Hot Shots in Central Oregon and Washington, we captured the unfailing spirit of the people who keep our forests healthy and accessible.

The campaign also features a limited number of co-branded (Filson and USFS) product, a nod to a shared history.

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Limited edition, co-branded product, designed and manufactured by Filson. View the entire collection here

´╗┐The limited release product hearkened back to a time when Filson and USFS worked closely together. Some product proudly displayed the USFS official shield, and others the familiar face of Smokey Bear.

A collection of photo and video essays were created to tell the story of Region 6 USFS fire programs. Featuring a unique glimpse into the lives of Smokejumpers and Helicopter Rappellers, Filson emphasized narrative to present genuine people and action.

Explore photo essays here

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LONGFORM CAMPAIGN VIDEO:

CAMPAIGN PHOTO EDITORIAL:

CREDITS

VIDEO: Brandon Kuzma

PHOTO: Cole Barash, Ford Yates

MY CONTRIBUTION: Concept development, producer, location art director

Kevin Knutson

206.293.1226

Kevin@VeryLoudIdeas.com

Seattle, WA