Filson | Western Towboat Co.

An early Spring campaign created for outdoor retailer Filson.

As one of the oldest trades on Earth, the maritime industry is a lasting symbol of man’s–

STRENGTH, INGENUITY, and SPIRIT.

Where water meets steel, the sea constantly tests the limits of the tools we create to navigate and withstand its challenging environment.

FAILURE IS NOT FORGIVEN.

This is the second stage of a two part maritime campaign.

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Typically, the early Spring catalog includes a poster/calendar. To emphasize the maritime theme for the quarter, a lunar calendar was developed; a useful tool for keeping track of tide cycles.

LONGFORM CAMPAIGN VIDEO:

SHORTFORM CAMPAIGN VIDEO:

CAMPAIGN PHOTO EDITORIAL:

CREDITS

VIDEO: Freeride Entertainment

PHOTO: Scott Serfas

UNDERWATER: Ian Seabrook

MY CONTRIBUTION: Concept, producer, location art director, video art director, writer, photo

Kevin Knutson

206.293.1226

KevinPKnutson@gmail.com

Seattle, WA