REI | Built on Purpose

A short video for outdoor retailer REI.

An anthemic brand video for REI's 2016 spring campaign, this video showcases REI's dedication to quality and functional product, designed by people with a passion for the outdoors.

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THE FILM:

Built on Purpose

We listened to member feedback and consulted the experts who work in our stores. The result? REI gear that’s built on purpose. Because you’re not finished and neither are we.

Posted by REI on Tuesday, April 5, 2016

CREDITS

CAMERA: John Houser, Jason Lohr-Johnson

MY CONTRIBUTION: Camera, edit

Kevin Knutson

206.293.1226

Kevin@VeryLoudIdeas.com

Seattle, WA