Animated logo for outdoor retailer REI.
The objective was to create REI's first ever animated logo build for use in a partnership with Warren Miller Films and Entertainment.
The inspiration was the natural beauty of ice crystals desublimating. This is the initial iteration in a conceptual series of animations based on macro and microscopic formations resulting in the REI logo.
ANIMATION: Jack Strain
MY CONTRIBUTION: Concept, art director, audio post production