REI | Repair and Maintenance Set

A functional video set for outdoor retailer REI.

As part of REI's Expert Advice series of content, The Repair and Maintenance videos required a distinct look and feel while honoring REI's master brand. This project's aim was to create a controlled film set that acts as a functioning workshop for outdoor gear, with minimal budget, and minimal impact on existing studio assets. These videos demonstrate common tasks that viewers can perform at home; such as waxing your skis, changing tires on your bike, and patching holes in your tent.

My solution was to salvage a shipping container and create a stand-alone, multi-axis environment out of reclaimed materials.

ea_container_sketch_01_1066_02

Concept model. The front side of the container lowers to become a stage.

THE CONCEPT:

Before modeling the concept, I assembled a Design Deck to assert the tone and direction of the idea:

ea_set_concept_deck_02-3_1000
ea_set_concept_deck_02-9_1000

THE BUILD:

Using SketchUp, I created scale models of the container and it's materials. The main fixtures are custom designs, and much of the work was prototyped with cardboard, gaffe tape, and c-stands. The punched out section of the rear cladded wall is a nod to REI's mountain logo element. 

ea_container_sketch_03_1066
ea_container_sketch_13_1066

THE PRODUCT:

Additional video examples here´╗┐

CREDITS

MY CONTRIBUTION: Design, concept, art director

Kevin Knutson

206.293.1226

Kevin@VeryLoudIdeas.com

Seattle, WA