REI | Store Opening Commercial

Local market commercials for outdoor retailer REI.

:30 commercials used in local markets where REI plans to open new retail stores  using repurposed footage from campaign and evergreen content. For 2016, 8 markets are planned to run these ads.

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THE COMMERCIAL:

CREDITS

CAMERA: John Houser, Jason Lohr-Johnson, Paul Lebel

MY CONTRIBUTION: Camera, edit, concept

Kevin Knutson

206.293.1226

Kevin@VeryLoudIdeas.com

Seattle, WA